Anyone that says social networking is worthless is an idiot! I have heard things like people are fanatics that work the Internet have a psychosis of some kind. Name calling, like megalomaniacs, loser or the person must suffer from a Fear of Missing Out (F.O.M.O.); so they write, post and promote and spend too much time on the Internet. Really.
I have news for you. In the 21st century, people will trust the word of a friend or of someone he or she has something in common with, a ton more than a network newscaster, newspaper or publication. Ask yourself, would I rather find out if a company is legit by just reading about them or by learning from someone who has already been there done that with his or her time? Granted, you would like to experience working with a company on your own to see for yourself, but that is not always practical or a good way to spend your time and money in the beginning.
Research is everything! I heard Mark Cuban, the billionaire HDNET licensing kingpin and Dallas Mavericks Basketball Club owner, in an interview once upon a time. He was asked, when he decides he wants to make an investment he will have a meeting to discuss the possibility. What is his preparation? Cuban's answer was "If you aren't the smartest person at the table, you better have a partner who is, or you shouldn't be there."
http://www.usatoday.com/money/companies/management/2004-09-19-advice-cuban_x.htm
Do you think he talked with people who were already, been there done that and experienced first hand? Absolutely he did! Along with analyzing every inch of available data available and doing market studies. Same goes for social networking. Learn everything you can and leave no rock unturned. (No pun intended) ;)
Keep trying different marketing and communication ideas. Stay current and as I always say, STAY RELENTLESS in your efforts.
If you are on the fence about social networking for whatever it is you are interested in or passionate about, then read a few statistics on the Internet for yourself. Companies spend millions of dollars determining the best way (s) to make a product go into high demand. Here's a link for a pdf of what Ford Motor Company was doing in 2010 to market one of their new models. www.usatoday.com/educate/college/highered/.../soc-media-mktng.pd...
My gosh man! If you want to attract potential listeners, fans to come see your shows, or buy your music are you going to put an add in the newspaper? Heck no! At least not for your only opportunity to get the word out. Why not? Limited audience for circulation, and a trust factor comes into play with publications AND you can think of or look up more reasons on your own. Get your stuff together, be multidimentional and get your social networking skills ramped up if you want success on a wide and far reaching scale.
Want some more facts? Check this out: A recent study at a digital marketing firm, predicts that Facebook will reach one billion users (14% of the world’s population) in August 2012.
http://therealtimereport.com/2012/01/13/social-networking-stats-facebook-to-reach-one-billion-users-by-august-rltm-scoreboard/ Want more facts to back up the claims I make in this blog? Do your own research! Make it fun; like playing detective or being a student of the techniques and learn everything you need to know to get in the game and do it well. Think like a champion and go for it! As Mick and Keith said from the Rolling Stones said,"Time, waits for no one, and it won't wait for me." So true.
If you want to be successful in the 21st century, I don't care what you want to do or what you are looking for, get your act together and use social networking to the fullest advantage possible. Be a champion at what you want to have or what you want to know about. Use Mark Cuban's philosophy; know everything and use every tool available to win.
Don't be a poser or just a dreamer. Become a social networking kingpin and advance your hobby or career...unless of course you want to be an idiot. Which you know you are not. You are a highly creative, talented and motivated artist that yearns to be heard and deservedly recognized for your craft.Think like a champion so you can turn yourself into one. Social networking will help you arrive at your destination.
Mike G. Murphy
Indie Recording and Performing Artist/Social Networking Consultant and Talent Scout
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